This Privacy Policy explains how Vardan Agro, operating the brand Madhuram Ghee (“Vardan Agro”, “we”, “us” or “our”), collects, uses, stores, shares and protects personal information when you visit www.vardanagro.in, place an order, contact us or otherwise use our services.

Please read this Privacy Policy carefully before using the website. By providing your personal information, you acknowledge that it may be handled as described below.

This policy is intended to reflect applicable Indian privacy requirements, including the Digital Personal Data Protection Act, 2023 and other applicable information-technology and e-commerce requirements. The DPDP Act defines personal data broadly as data relating to an identifiable individual and regulates its digital processing.

1. Information We Collect

We may collect the following categories of information:

A. Information you provide

• Full name

• Billing and shipping address

• Email address

• Mobile and WhatsApp number

• Account login details

• Products ordered

• Order notes or special instructions

• Messages sent through contact forms, WhatsApp, email or customer support

• Reviews, ratings and feedback

• Refund or complaint details

B. Payment information

Payments may be processed through third-party payment gateways. We may receive limited payment-related information, such as:

• Payment status

• Transaction reference number

• Payment method

• Last few digits of a payment instrument, where provided by the payment processor

We do not ordinarily store complete debit-card, credit-card, UPI PIN, CVV or internet-banking credentials on our website.

Financial information and passwords are treated as sensitive personal data under India’s Information Technology SPDI Rules, 2011.

C. Information collected automatically

When you use our website, we may automatically collect:

• IP address

• Browser and device type

• Operating system

• Pages visited

• Referring website

• Date and time of access

• Approximate location based on IP address

• Cart and checkout activity

• Cookie and analytics identifiers

• Website performance and error information

2. How We Use Your Information

We may use personal information to:

• Process, confirm and deliver orders

• Create and manage customer accounts

• Verify payments and prevent fraudulent transactions

• Provide order updates and delivery notifications

• Contact you about incomplete, cancelled or returned orders

• Respond to enquiries, complaints and support requests

• Process returns, replacements and refunds

• Maintain invoices, tax and accounting records

• Improve our products, website and customer experience

• Conduct website analytics and performance monitoring

• Protect our website, customers and business from misuse or fraud

• Send promotional messages where you have provided consent

• Meet legal, regulatory, taxation and law-enforcement requirements

We will aim to collect and use only the information reasonably necessary for the stated purpose.

3. Consent and Marketing Communications

Where required, we will ask for your consent before using your personal information for a particular purpose.

You may withdraw your consent for promotional communications at any time by:

• Clicking the unsubscribe option in an email

• Replying “STOP” where supported

• Contacting us using the details provided below

Withdrawing marketing consent will not affect transactional communications necessary to complete or support an existing order.

4. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Keep products in your cart

• Remember account and website preferences

• Support login and checkout functions

• Measure website traffic and performance

• Understand how visitors use the website

• Detect fraud and security threats

• Support advertising and remarketing, where enabled

You may block or delete cookies through your browser settings. Certain website functions, including cart, login and checkout, may not work correctly if essential cookies are disabled.

5. Analytics and Advertising

We may use third-party tools such as Google Analytics, Meta Pixel or similar services to understand website usage and measure advertising performance.

These providers may collect information through cookies, pixels or device identifiers according to their own privacy policies.

Where required, non-essential analytics or advertising technologies will be used only after obtaining appropriate consent.

6. How We Share Information

We may share personal information only when reasonably necessary with:

• Payment-gateway providers

• Banks and payment networks

• Courier, shipping and logistics providers

• Warehousing or fulfilment partners

• Website hosting and cloud-service providers

• WordPress, WooCommerce and related technology providers

• Email, SMS and WhatsApp communication providers

• Analytics, advertising and fraud-prevention providers

• Accountants, auditors, legal advisers and professional consultants

• Government authorities, regulators or law-enforcement agencies where legally required

• A buyer, successor or related entity in connection with a lawful business transfer

These parties may process information only to provide their services, meet legal obligations or protect legitimate interests.

We do not sell or rent customer personal information to third parties for monetary consideration.

7. Payment Processing

Payments made through the website are processed by the payment gateway displayed at checkout.

The payment provider may collect and process payment credentials directly. Its handling of such information is governed by its own terms and privacy policy.

Customers should review the payment provider’s privacy notice before completing a transaction.

8. Shipping and Delivery

To fulfil an order, we may share necessary information with courier and logistics partners, including:

• Customer name

• Delivery address

• Mobile number

• Order value

• Cash-on-delivery status

• Order and package details

Courier partners may use this information to deliver the package, provide tracking updates, verify delivery or manage returns.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfil orders and provide customer support

• Maintain invoices and business records

• Process disputes, returns and refunds

• Prevent fraud

• Comply with taxation, accounting and legal obligations

• Establish, exercise or defend legal claims

When information is no longer required, we may securely delete, anonymise or restrict access to it, subject to legal retention requirements.

10. Data Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal information against:

• Unauthorised access

• Accidental loss

• Misuse

• Disclosure

• Alteration

• Destruction

Measures may include access controls, secure hosting, encryption where appropriate, software updates, backups and restricted administrative access.

However, no online transmission or storage system is completely secure. Customers should protect their passwords and notify us immediately if they suspect unauthorised access to their account.

11. Your Privacy Rights

Subject to applicable law and verification of your identity, you may request:

• Information about the personal data we process

• Correction of inaccurate or incomplete information

• Updating of outdated information

• Deletion or erasure of information that is no longer required

• Withdrawal of consent

• Grievance redressal

• Nomination of another person to exercise applicable rights in the event of death or incapacity

• Closure of your customer account

Requests may be refused or limited where information must be retained for legal, taxation, fraud-prevention, contractual or dispute-resolution purposes.

The DPDP Act provides rights relating to access, correction, erasure, grievance redressal and consent management, subject to its provisions and applicable rules.

12. Children’s Privacy

Our website and products are intended to be purchased by adults.

We do not knowingly collect personal information directly from children for behavioural advertising or independent account creation. Where a minor’s information must be processed, it should be provided by or with the involvement of a parent or lawful guardian, as applicable.

If you believe a child has provided personal information without appropriate authorisation, contact us so that we can review and take appropriate action.

13. Third-Party Links

Our website may contain links to third-party websites, payment services, social-media pages or external platforms.

We are not responsible for the content, security or privacy practices of those services. Customers should review the privacy policy of each third-party service before providing personal information.

14. International Processing

Some service providers may store or process information outside India.

Where such processing occurs, we will take reasonable steps to use service providers that apply appropriate security and privacy safeguards and will comply with applicable restrictions on cross-border transfers.

15. Business Transfers

If Vardan Agro undergoes a merger, restructuring, acquisition, sale of assets or transfer of business, personal information may be transferred as part of that transaction, subject to applicable legal requirements and continued protection of the information.

16. Legal Disclosure

We may disclose personal information where reasonably necessary to:

• Comply with a legal obligation or government request

• Respond to a court order or lawful process

• Enforce our website terms and policies

• Investigate fraud, misuse or security incidents

• Protect the rights, safety and property of Vardan Agro, customers or others

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, services or legal obligations.

The updated version will be posted on this page with a revised “Last updated” date. Material changes may also be communicated through the website, email or another appropriate channel.

18. Grievance and Contact Details

For privacy questions, corrections, deletion requests, complaints or withdrawal of consent, contact:

Vardan Agro
Brand: Madhuram Ghee
Privacy/Grievance Contact: Aakash Kale
Phone: +91 97309 28327
WhatsApp: +91 97309 28327
Website: www.vardanagro.in

We will acknowledge and address grievances within the period required under applicable law.